CRMs allow your entire sales org to keep all prospect information — over any
duration of time — in a central database. This allows for quick cross-team access
as well as the ability to easily manage all information via a shared location. CRMs help reps avoid spending time digging through files and records to find the information they need about prospects to follow up and close deals.
1 . Maintain a centralized database across your sales org
2. Manage all communication and interactions with prospects
3. Automate data entry
4. Be reminded to follow up with prospects
5. Organize contact data
6. Segment customers
7. Create sales reports
8. Automate forecasting for your sales performance
9. Scale your sales processes over time
10. Ensure team communication is facilitated
11. Keep the same software as your company grows
12. Make administrative tasks efficient